METHODOLOGY
#TEUWB #BilberriesBlueROSEHut
Bilberries Blue ROSEHut is our proprietary methodology for innovating communities and marketplaces of character for sustainable development.
#1000ROSEHuts #CampusZero #BiodiversityParks
#1000ROSEHuts VILLAGE-IN-A-BOX
unboxing BB ROSEHut Methodology
3 sunROSE Dialogues
Register by Jan 31, 2026
#1000ROSEHuts
Innovating Communities & Marketplaces of Character for Sustainable Development
Since 2020, Bilberries Blue has been servicing clients, incubating & growing our own businesses, and iterating the development of an integrated, pragmatic methodology to respond to community, market and state failures.
Why a Methodology Coordinates
A methodology is critical for organising thinking and mobilising solutions. It connects different situations and sites, and makes sense of data, and it coordinates actions. And it allows learning, i.e. reflection, innovation and growth.
From TEUWB to BB ROSEHut Methodology
In 2017, The Economics of Universal Wellbeing was formulated with a vision of 12 sectors, integrating the 8 functions of a sustainable enterprise, and this was extended further in 2023, with Bilberries Blue ROSEHut emergencing to incorporate developmental healthcare & the pedadogy of possibilities in shaping and building nature-human nature systems in the Anthropocene.
The core building blocks that were integrated:
R– Resilient TEUWB
Frank Hahn’s Theory of General Equilibrium
Amartya Sen’s Development of Freedom
Kate Raworth’s Doughnut Economics
O– Open Pedagogy
Reggio Emilia, Montessori, Waldorf & Vashima Goyal’s Pedagogy of Possibilities
S– Safety & Security
Stanley Greenspan’s Developmental Intervention
Antonio Damasio’s The Strangest Order of Things
E– Ecology Circular
Stockholm Resilience Centre’s Socio-Ecological Resilience & the Anthropocene
Johan Rockstrom’s Planetary Boundaries
Will Steffen’s Earth System Science (Geosphere-Biosphere-Anthroposphere)
Tim Lenton’s Global Tipping Points
Christopher Alexander’s Nature of Order
Sustainable Pioneers’ Capsule, Sustainable Township Development, Small Site Development & Innovative Pairing Sites
As we applied the BB ROSEHut methodology to a rainforest highlands township development project and several small innovative sites, further distillations included the formulation of 5 Pillars of Sustainable Rural-Urban Development, Site-Specific Microsystems, and the formulation of A Living Masterplanning of a Sustainable Pioneers’ Capsule.
AI Generative Masterplan Blueprints
#1000ROSEHuts emergenced as the platform for AI Generative Blueprints possibilities, together with the development of community knowledge repository apps & learning support platform on mighty networks.
Inclusive Gifting, Research, Innovation, Education & Skills Development
In tandem to the sites analysis and applications, it became an imperative to develop meaningful and workable skills development. This became living research, as well as gifting, personal stewardship, education, innovation, and applications in TEUWB businesses through a mentoring and coaching environment, as well as personal performance evaluation and learning & development tools.
The Inclusive Sustainability Stewardship Apprentice Programmes became our critical pedagogical understanding that the protection and provision for the vulnerable included dignity of work, and must allow and support living creativity, voice, participation, and pedagogical documentation.
Care, Meaningful & Equitable Livelihoods
It became our precious insight regarding transition. Whether in crisis or innovation or lifelong vulnerability or in illness or accidents or as we age, we need a way of living that allows meaningful and equitable livelihoods. A care economy is the foundation of development of freedom.
Thought Leaders
We attended several significant youth, philanthropic, impact summits between 2024 and 2025. We took our 1st microsummit format in 2016 and extended that curation to a Tok Panjang Microsummit in 2025, and gathered hybrid sharings from 70 Thought Leaders.
Community Knowledge Repository
7 Knowledge Zones also became apparent as a circular bridge in order to integrate transdisciplinary expertise, practitioners with the community. BB ROSEHut Pocket Talks conducted during Green Tech Perak 2025 with 43 Speakers and 18 Stations of Knowledge Booths, enabled the making visible of inter-generational, community-state-students, academia-industry, knowledge-sharing and insight-development.
Community Market of Character for Sustainable Development
The Stewardship of Glocal Commons Community Market made its rounds in Farmers Markets, Jane Goodall’s Tour of Hope 2024, International Women’s Day Market 2025, The Good Weekend SG60, International Migrants Day 2025. We began to understand the more real we are, the deeper we build real heart connections with others.
Real Solutions and Pedagogical Documentation in our Stewardship of Dignity
Our solutions and documentation remain pedagogical and true to the intent of its coming to being. If we sell ourselves in the marketplace, we become a product. If we become charity in the community place, we become someone’s beneficiary. To resolve this, we practise stewardship of dignity, offering premium sustainable development engagements and solutions as well as access accompaniments of integrity.
Make It.
We are neither a product nor a dependent. We shall make our world living, beautiful, of truthfulness, authenticity and dignity. And we shall keep innovating and building communities and marketplaces of character for sustainable development. We shall be creating a catalogue from charKOL Cottage Studios, where the depth of being human living deep in the Anthropocene, is being examined and made livable, in the marketplace.
Global Rollout
In 2026, the global rollout of Unboxing BB ROSEHut Methodology as a pre-requisite became necessary, and we formulated #1000ROSEHuts Village-in-a-Box, with starter-kits. The facilitation format was conceived as a 3-part sunROSE Dialogues:
1. Wholeness
2. Generative Code
3. Unfolding
Stewardship of Dignity and The Song of Spaces
The Happy Heart School was founded in 2014, and arguably in 2003, where motherhood was integrated into the development of freedom and development of nations. It is not possible to develop well without love. From The Happy Heart School through to The Artist’s House to BB Studio to BB LightHouse to BB ROSEHuts to #1000ROSEHuts, we learnt that we have to live everyday extraordinarily with courage, with realness, and with great kindness, towards ourselves, others and earth.
Peng-Ean Khoo
co-Founder & Director
Bilberries Blue Pte Ltd
January 4, 2026
THE STEWARDSHIP OF GLOCAL COMMONS
BB ROSEHUT POCKET TALKS
for GREEN TECH PERAK 2025 by Perak PKNPk
BB ROSEHut @ Bulatan Sultan Azlan Shah
a partnership with Perak PNKPk
(Perak State Economic Development Corp)
#TheStewardshipofGlocalCommons
Why Bilberries Blue
Bilberries Blue is about responding earnestly to each of our life journeys, and pedagogically formulating, creating, facilitating and enabling the necessary discoveries and growths for the betterment of our precious world and lives.
The entire brand of Bilberries Blue companies, businesses, initiatives and endeavours is ultimately about the engagement of sincerity and kindness.
It’s the discovery of the reciprocity of agency. I think this is our highest strength that we can each bring everywhere.
Where it is straight-up loving, truthful and non-manipulative. And open. It’s an engagement of the agency of “development as freedom”*. Every of our offering has, speaks and lives this consistency.
This is the simplicity of our good, daily efforts.
Bilberries Blue cherishes and celebrates the beauty of the marvel of each of us, as our real and complete truths.
And this is truly fine and splendid indeed.
Whatever has been documented, I have already documented. I won’t go back and document the past but choose to live in the present instead.
All the entities serve this same intent anyway. It’s about living a human life in a very complex world. Ultimately, we would come to embrace life’s mystery and beauty. And when we do, we have truly arrived home in the world.
Let’s continue to keep living life to the full and making new adventures together, and share our lives with full gusto, joy and a whole chocful of curiosity!
Peng-Ean Khoo
Co-Founder & Director
since 2000
September 22, 2023
*Amartya Sen
#1000ROSEHUTS
PRACTITIONERS’
DAY ZERO
#TheKindGrowerCommunityUrbanFarms
#FoodSustainabilityintheAnthropocene
SMALL SITE DEVELOPMENT
#SustainableRuralUrbanDevelopment
Sundaland Rural: Upper Titiwangsa, Malaysia
Through the entrepreneurial stewardship of SHSDC Sdn Bhd, we endeavour in the research, innovation, education, skills development, gifting of Bilberries Blue ROSEHut methodology and its applications to the glocal sustainable development of Bandar Peranginan Sigar, Lojing Highlands, Kelantan.
SIGAR HIGHLANDS SUSTAINABLE DEVELOPMENT CENTRE
for the research, cultivation and flourishing of
sustainable development at Sigar Highlands, Lojing Highlands Region, Kelantan, Upper Titiwangsa, Central Forest Spine, Peninsular Malaysia, Sundaland, Earth.
Sundaland Urban: West Coast Park, Singapore
BB ROSEHUT @ CITY SPROUTS WEST COAST
#StewardshipofDignity
The inquiry regarding the stewardship of dignity continues with living steward-the-stewards at our sustainable rural-urban development sites.
BB ROSEHut PEACEMAKERS & SUNBIRDS
Thursdays 1-4pm
Bilberries Blue ROSEHut @ City Sprouts West Coast
40 W Coast Ferry Rd, Singapore 129630
KNOWLEDGE
#ACallToLove
TOK PANJANG MICROSUMMIT
#StewardshipofDignity
Stewardship Thought and Action Long Table.
During our Tok Panjang Microsummit, we celebrate the gathering of sustainable development practitioners to create regenerative biodiversity nature-based site-specific solutions for our earth and humanity, in a transdisciplinary ecosystemic approach.
RESEARCH, INNOVATION & EDUCATION
#1000ROSEHuts
In June 2023, Bilberries Blue entered into a Memorandum of Understanding (MOU) with RSP Architects Planners & Engineers (RSP) in a collaboration to further expand interactions in Research, Strategic Innovation and Development capabilities in preparation towards an ESG Economy.
The areas of cooperation were as follows:
(a) Research Collaboration Opportunities
The Parties will promote and support wider knowledge transfer and research collaboration. The Parties will also actively seek out suitable ideological partners to collaborate with across the globe.
(b) Educational Collaboration Opportunities
The Parties will engage with Academic Institutions to further conduct research and knowledge outreach at the tertiary level through RSP’s Strategic Partnership with Singapore University of Technology (SUTD).
(c) Business Enterprise
The Parties shall seek to find emerging business opportunities grounded in Sustainable Development. Should the need arise, a separate commercial contract can be negotiated between the Parties on a project-by-project basis to not be constrained by the terms outlined in this MOU.
SKILLS DEVELOPMENT
#CampusZero
CAMPUS ZERO @ MOONRIVER LODGE
#SustainableRuralUrbanDevelopment
A Sustainable Development Stewardship Residency at Upper Titiwangsa, Central Forest Spine, Peninsular Malaysia, Sundaland.
Campus Zero Resident Apprentices
Based on the 5 Pillars of Sustainable Rural-Urban Development methodology of BB ROSEHut, Campus Zero offers residency apprenticeships with durations from 1 week to 1 year.
Under the guidance of Sustainable Development practitioners evolving a Sustainable Pioneers’ Capsule since 2009, Campus Zero Resident Apprentices adopt site-specific microsystems thinking, data analysis and iterative applications to evolve site-specific nature-based solutions.
Through technical research, hands-on experience and pedagogical documentation, a Campus Zero Resident Apprentice eventually navigates ongoing sustainable development challenges from a personal and group context, with the knowledge, competencies and convictions to build new sustainable economic capabilities, through Campus Zero’s guided innovative practices in each of the 43 modules.
CULTURE
#CultureofSchoolofLife
The Culture of School of Life with our pedagogical documentation builds our communal language, knowledge resource and toolkits for a Community Library of Possibilities.
CONTEMPORARY ART
Sundaland SunROSE. A Mandala of Love
We are making art and curating several contemporary art projects, art galleries and giftshops to inquire:
#myvoiceismyparticipation
#iammyownresource
#standbyme
GIFTING
#ForAnInclusiveHumanity
Bilberries Blue LightHouse
Inclusive Adolescence Stewardship.
Every Monday 2-5pm.
By invitation only.
GLOBAL YOUTH STEWARDSHIP
EDITORIAL : Reflecting Jane Goodall Institute (Singapore)’s Youth of Hope Summit with Dr Jane Goodall
December 10, 2024
#1000ROSEHuts Friendship Postcards
Bilberries Blue Youth Stewardship Programme
Cohorts 1 & 2, 2021-2022
ENTREPRENEURISM
#makeeverymomentbebeautiful
COTTAGE STUDIOS,
ART GALLERY & GIFTSHOP
Market Stewardship requires an entrepreneurism that commits our ideas, projects, programmes, products and services to market, without compromising on our natural beautiful earth and humanity.
Pedagogical Ateliers are critical for the discovery and making of safe & secure self-in-community reflection, expression, solace and courageous joy.
A Call To Love. We celebrate HOME:
-The Strangest Encounter
-Sewing Hope
-Ten Lentils
-Tasha’s ClayWork
-Allan’s Cards
-Hong Kai’s Publications
-Avina’s Innovations
-Keith’s Work
-Jude’s Beautiful People
-Anri’s Dance
BILBERRIES BLUE
@BilberriesBlue
Bilberries Blue is a sustainable enterprise that co-builds and offers an ecosystem of biodiversity of sustainability, resources, and funding.
The Sustainability Stewards of Bilberries Blue conduct research, develop and co-build – through collaborative knowledge-sharing applications and platforms – the ESG Economy which is guided by our proprietary model of The Economics of Universal Wellbeing (TEUWB).
Bilberries Blue is transdisciplinary: economics, business, finance, technology, care, health & wellbeing, pedagogy, arts, science, ecology, contemplation, global relations, and community.
Bilberries Blue is about never giving up, on life. Life beckons, and we respond, from our deepest centre, our own core of being human, our gratitude of being simply alive, and being a part of life’s amazing unfolding. It is about an entrepreneurism of agency, of love, friendship, kindness, possibilities. After 23 years of discovering and allowing the unfoldment of what are the necessary responses to the evolution of markets, Bilberries Blue arrived at The Economics of Universal Wellbeing, through rapid-cycle prototyping since 2000.
May we present, Bilberries Blue.
Hit it, babies.
PoPples
People of Places of Possibilities
TEUWB
The Economics of Universal Wellbeing
charKOL
the space for the exploration of our humanity
Bilberries Blue Youth Stewardship
Journey of Making the Impossible, Possible
is a blog authored by the co-founder of Bilberries Blue since 2015. It chronicles the deep journey and friendships encountered in the becoming of Bilberries Blue, its proprietary model of TEUWB (The Economics of Universal Wellbeing) and applications.
Bilberries Blue 